I care about how things look, but more importantly, how they work. I get excited by the psychology behind design choices, the logic behind brand strategies, and the emotion behind user experiences. Whether I’m shaping a visual identity, crafting a brand experience, or helping someone find exactly what they didn’t know they needed, I’m always thinking about how design can genuinely improve people’s lives.
Background
Over the years, I’ve built a reputation for asking the right questions, listening deeply, and seeing both the big picture and the subtle details. I thrive in the planning and ideation phase—where strategy meets creativity—and I’m passionate about creating work that’s not only visually beautiful but also intuitive and impactful.
Outside of design, I’m curious about everything from urban planning to acting, from hotel design to fashion. I believe creativity doesn’t have to fit into one box—and I’m always looking for opportunities to collaborate, explore, and bring new ideas to life.
Half Irish, half Portuguese, raised in Angola and studied in both the UK and Spain - being adaptable to new places and cultures is part of who I am.
Not surprisingly, I love to travel!