https://www.annadurrad.com/home daily 1.0 2026-09-21 https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/3bd07ba6-bf99-412f-b6aa-5d028de7f0f8/Avalon+device+mockup.jpg Home https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/05504d2f-2bd6-4112-81f8-559ee79888b5/Aima+mockup+macbook.jpg Home https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/f7ec620b-7e32-4f99-9e14-d2f5b8b95d7d/Rita+Santos+business+card+mockup2.jpg Home https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/35c51c63-da46-402f-a37e-0f7b9365be52/Stationary+business+card+back+2.png Home https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/da162f51-107e-4708-a509-e2c17f7d77cf/TJS+case+study_Joy+spot+main+logo.jpg Home https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/86884d07-0219-4ce3-a6ee-ef05931b22c8/Rita+Santos+logos-44.jpg Home https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/64285ea8-9ae9-436b-a03a-2b4656cbf9ff/Untitled-1-01.png https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/36836d0c-d324-46bc-b83a-bbee6da7775a/IMG_0309.jpg https://www.annadurrad.com/avalon-service daily 0.75 2026-09-21 https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/6f2677f0-e9c9-42be-ac77-dc61f55366b1/Aima+mockup+macbook.jpg Avalon service https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/9620dd1d-6915-425b-a936-fec9a6d67ade/Rita+Santos+business+card+mockup2.jpg Avalon service https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/788a71b7-ade8-408b-8b0c-0c16207ef4ff/Stationary+business+card+back+2.png Avalon service https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/637011a4-5c9c-4541-8f95-13fc2d8c31d8/TJS+case+study_Joy+spot+main+logo.jpg Avalon service https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/86884d07-0219-4ce3-a6ee-ef05931b22c8/Rita+Santos+logos-44.jpg Avalon service https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/757ee36d-03ef-457b-b684-cfe3a3db6526/Avalon+device+mockup.jpg https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/54dee925-9dec-4efb-b4e0-2e55bf056af3/Client+challenges+-+Short+with+text.jpg Avalon service - Make it stand out The 5 main issues Avalon's clients face https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/321e1afe-fce9-4ea9-b320-f5f183981228/Map+of+Avalon+services.jpg Avalon service - Make it stand out Avalon's service structure and the client challenges it addresses https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/0426ce0f-1fbf-4cbe-bb09-afd0bd09031b/Brand+images+1-01.jpg Avalon service - Make it stand out Avalon Advisory brand assets: Logo, icons and proposal templates https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/0b783178-6747-4361-a189-b5baf8b21702/Website+screens+1-02.jpg Avalon service - Make it stand out Avalon's website clearly describes what their service can do for their clients https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/1ed24683-e626-4915-8d90-ad9e42fb4a34/Avalon+client+feedback%2Bfeatures.png Avalon service - Make it stand out The Client feedback & Features section of the website was essential social proof to building trust with Avalon's clients https://www.annadurrad.com/avalon-service-1 daily 0.75 2026-09-22 https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/9620dd1d-6915-425b-a936-fec9a6d67ade/Rita+Santos+business+card+mockup2.jpg AIMA service https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/788a71b7-ade8-408b-8b0c-0c16207ef4ff/Stationary+business+card+back+2.png AIMA service https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/637011a4-5c9c-4541-8f95-13fc2d8c31d8/TJS+case+study_Joy+spot+main+logo.jpg AIMA service https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/ea101167-e8f1-4e4e-9419-83eb5cdf3e66/Avalon+device+mockup.jpg AIMA service https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/86884d07-0219-4ce3-a6ee-ef05931b22c8/Rita+Santos+logos-44.jpg AIMA service https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/4f2d92c1-53d6-4903-b7f5-0cfae6fe5e23/Main+image+case+study+3.png https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/3cac4946-619c-45a7-8272-304ad300a0c8/Aima+News+posts+side+by+side.jpg AIMA service - Make it stand out News articles highlighting issues faced during the AIMA transition - Left: "The transition to AIMA is proving difficult, says the Catholic Migration Service" - RTP News; Right: "From SEF to AIMA: how not to manage a transition" - Público. https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/935be02d-96f2-46ee-9d06-d015292e67d2/Shorter+customer+Journey+web.jpg AIMA service - Make it stand out Customer journey map - red dots identify where users experienced the most frustration during the renewal process https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/917b3d0f-0f4b-4140-95cf-f6f53f9c56d3/3+pain+points+of+Customer+Journey.jpg AIMA service - Make it stand out 3 of the biggest pain points in the customer journey and how these directly impacted the opportunities I identified https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/1a856305-a2e8-48f8-bc15-b002a82f0283/AIMA+reddit+searches+side+by+side-04.jpg AIMA service - Make it stand out An example of a subreddit and a Facebook group where AIMA is a frequent topic https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/ede72674-0bc3-413d-a881-6f82140878bf/Prioritization.png AIMA service - Make it stand out Feature prioritization focused on information transparency and user control https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/d7fa000e-f19b-41d7-a096-b35ac38e1b82/Web+Overview+-+Current+Residence+card.jpg AIMA service - Make it stand out The overview is the first page you see after logging in. From here you can view your current residence card information, view previous requests, access FAQ about the residence renewal process and schedule appointments. https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/994a96c0-871e-452b-81fc-5edd1b466dd7/Renewal+request+flow+gif.gif AIMA service - Make it stand out Online renewal flow giving users more flexibility when requesting renewals of their residence cards. Users would receive a notification 3 months before their card expired and a CTA on the user overview and requests page to begin the online process. https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/05a375a8-71a9-4ef4-89cf-72761dc7a2b8/Process+tracker+on+web+gif.gif AIMA service - Make it stand out A progress tracker for document delivery solves for one of the biggest pain points for users mentioned - a lack of information about when their document would arrive at their home address. This step would in the process would provide reassurance during the wait, allowing users to follow progress and track the delivery of their document. https://www.annadurrad.com/avalon-service-2 daily 0.75 2026-09-23 https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/6f2677f0-e9c9-42be-ac77-dc61f55366b1/Aima+mockup+macbook.jpg Rita Santos service https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/788a71b7-ade8-408b-8b0c-0c16207ef4ff/Stationary+business+card+back+2.png Rita Santos service https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/637011a4-5c9c-4541-8f95-13fc2d8c31d8/TJS+case+study_Joy+spot+main+logo.jpg Rita Santos service https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/86884d07-0219-4ce3-a6ee-ef05931b22c8/Rita+Santos+logos-44.jpg Rita Santos service https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/7082e6cc-a795-4495-958e-1468f177e0f4/Avalon+device+mockup.jpg Rita Santos service https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/d7cbab85-63b9-4046-af16-9b2c5b3fe3ea/Rita+Santos+cards-33.jpg https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/412a8424-6dd8-4f78-a001-448bce6231a1/Customer+journey+short.jpg Rita Santos service - Make it stand out User journey for each of Rita Santos’s user segments https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/353f4b63-17b0-473f-b509-d139a6abd9b8/Rita+Santos+service+packages.jpg Rita Santos service - Make it stand out A view of Rita’s service offers on her website - 2 different programs, 1 for each of her user profiles. The programs can be taken separately or one after the other. https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/10f3fa81-0fa0-4fe1-94b7-875871adcae3/Service+strategy+matrix.jpg Rita Santos service - Make it stand out Service sequencing matrix detailing the optimal stages for Rita’s service offers https://www.annadurrad.com/avalon-service-3-1 daily 0.75 2026-09-23 https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/6f2677f0-e9c9-42be-ac77-dc61f55366b1/Aima+mockup+macbook.jpg The Joy Spot brand https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/9620dd1d-6915-425b-a936-fec9a6d67ade/Rita+Santos+business+card+mockup2.jpg The Joy Spot brand https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/788a71b7-ade8-408b-8b0c-0c16207ef4ff/Stationary+business+card+back+2.png The Joy Spot brand https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/7082e6cc-a795-4495-958e-1468f177e0f4/Avalon+device+mockup.jpg The Joy Spot brand https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/86884d07-0219-4ce3-a6ee-ef05931b22c8/Rita+Santos+logos-44.jpg The Joy Spot brand https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/8e6f5f6e-501e-4ea4-b03c-f9ba5c5bf075/Main+image+2.jpg https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/ce5de80d-d0e2-4903-bf0e-5af8540491b4/joy+spot+logos.gif The Joy Spot brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/da16098e-342f-4555-a20b-48358d2627a5/189A0483.jpg The Joy Spot brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/8c712446-3a00-4ebc-9df3-3d540082601a/189A9684.jpg The Joy Spot brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/0a3671c6-d320-4e96-a177-7d905679660c/ChatGPT+Image+Sep+8%2C+2026%2C+06_10_48+PM.png The Joy Spot brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/5d37d2bc-156b-4481-afbe-71fadf374e28/Social+media.jpg The Joy Spot brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/a33b1a55-69c7-48b1-8050-fcfbf4f18a84/Screenshot+2026-09-08+at+18.17.39.png The Joy Spot brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.annadurrad.com/avalon-service-3-1-1 daily 0.75 2026-09-28 https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/7082e6cc-a795-4495-958e-1468f177e0f4/Avalon+device+mockup.jpg Avalon brand https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/6f2677f0-e9c9-42be-ac77-dc61f55366b1/Aima+mockup+macbook.jpg Avalon brand https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/9620dd1d-6915-425b-a936-fec9a6d67ade/Rita+Santos+business+card+mockup2.jpg Avalon brand https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/637011a4-5c9c-4541-8f95-13fc2d8c31d8/TJS+case+study_Joy+spot+main+logo.jpg Avalon brand https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/86884d07-0219-4ce3-a6ee-ef05931b22c8/Rita+Santos+logos-44.jpg Avalon brand https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/64cb82c7-069b-4daa-8ed2-b3293aa4f0d7/Avalon+gold+embossed+logo.jpg https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/e6af93dc-1403-4cac-8112-84ee84c36a0d/Avalon+Stationary+mockup.jpg https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/f02bcfaf-d83a-4ccb-a7f9-e287bb39abb6/Avalon+Advertisement+Mockup.jpg Avalon brand - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/980315ba-f1b3-46de-8ec4-c0bf0633efad/Rita+Santos+website+homepage-43.jpg Rita Santos brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/bf75be1d-da9a-4cf2-967a-baadf11ba3a7/Rita+Santos+linkedin.jpg Rita Santos brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/d7cbab85-63b9-4046-af16-9b2c5b3fe3ea/Rita+Santos+cards-33.jpg Rita Santos brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/707455e0-f883-4a1e-a5bf-bac1ff934ec0/Rita+Santos+instagram-32.jpg Rita Santos brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/ca4e3d44-5c0b-4f5b-89a2-217d334502c8/Rita+Santos+merch-39.jpg Rita Santos brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/d372e852-307f-4a53-9c41-cf4164af7623/Rita+Santos+merch-40.jpg Rita Santos brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/28255940-0974-42b4-9df7-d6a462160e5e/Rita+Santos+merch-41.jpg Rita Santos brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6ab14865cd3b0d14eaf60c7e/d51b940d-0d65-4219-9c1c-476a4c96a82f/Gemini_Generated_Image_f9u729f9u729f9u7.png Rita Santos brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference.